Word of mouth sells…or not

Our ‘hood has changed in recent weeks: two British couples who owned fincas in our valley as holiday homes have sold them to new owners.  We have yet to meet either of them, although the Polish couple who bought the larger of the two properties is due to arrive in the next couple of weeks and has kindly sent us an invitation to meet them.

It wasn’t obvious that these two properties were on the market, as you don’t see real estate agents’ ‘For sale’ boards erected in the Mallorcan countryside. If you did, there’d be an alarming number of them all over Mallorca, because many empty rural properties are on the market…but in a passive kind of way.

As someone who inherited a finca from his parents once told us, “if someone makes me the right offer, I’ll sell it.” He doesn’t have it on a real estate agent’s books but word of mouth may one day bring him a sale. There’s no rush.

DIY marketing

Spanish DIY for sale sign

And the number is…?

There are currently two other fincas for sale in our valley. One is unoccupied and has quite a lot of fertile land, including a large separate field with a pigsty and a magnificent fig tree. In our early years here, we used to see the pigs lying underneath it, waiting to snaffle any luscious figs that fell to the ground. We always imagined their meat would be particularly tasty but, having had a tour a decade ago of the pig farm when it was in full operation (an eye-opening experience), pork was off our shopping list.

The owner – who now lives amidst modern conveniences in town – has put up the type of ‘Se Vende‘ signs you can buy in a stationery store or newsagent’s and to which you add your own phone number.

Two things amuse us about this sign. Firstly, it’s been there so long that the sun has faded the ink, rendering the number illegible. And very few people – other than those who already live at that remote end of the valley – will drive or walk past this sign anyway. I guess it’s another case of word of mouth being preferable to a real estate agent’s fees.

©Jan Edwards 2017

 

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