Who goes shopping for DIY or building materials at 7am? We certainly don’t but, at that early hour last Wednesday, Mallorca’s newest DIY superstore BricoMart opened its doors on a new polígono, or industrial estate, just outside Palma. Needless to say, we were not there, wearing our jim-jams, clamouring for a bargain bag of mortar or rawlplugs in rainbow colours.
The rise of the big boys
For weeks now, BricoMart’s billboard advertising campaign around the island had been sounding what’s probably the death knell for a few more of Mallorca’s traditional ferreterías – the family-run hardware/ironmonger stores we frequently had to visit for materials during the early days of doing up our finca home. How can these small but useful shops compete with the big boys? In and around Palma, we now have BricoMart, Brico Depot, Bauhaus, and two branches of Leroy Merlin. We have concluded that Mallorca’s inhabitants have become DIY-dotty.
Ferreting in a ferretería
When we moved here in 2004 there was no shortage of ferreterías in our nearest town, Manacor. Some were tidy, with everything clearly visible and displayed in a logical fashion. In others, we had to ask for what we wanted and the shop assistant would nod sagely, disappear somewhere to the rear of the premises to ferret around for a bit (which is not why these shops are called ferreterías), and reappear brandishing the requested item. These were the places where you could tap into the shop assistant’s years of experience and, if the requested item was unavailable, he (it was invariably a male) would suggest a suitable alternative. If none of these useful shops could supply what we wanted, there was always the option of Palma’s two Leroy Merlin stores – the nearest equivalent to the UK’s Homebase stores.
Many of these small local shops have since closed – some undoubtedly because of the competition from larger stores. In Manacor, the first real competition was probably Hiper’s bricolaje. One place run by two brothers – a multi-floored emporium in the heart of town – closed down several years ago when the next generation of the family decided in favour of university and a more lucrative career than running a shop. Back in the days of shopping there, we would inevitably come home with a small gift, as well as the item we’d gone to buy. (This – like the bowl of free sweets on the counter for customers to dip into – was a common practice in local independent shops, but ended when the recession hit).
Locally we still favour a particular ferretería in Manacor. It’s been there for years and so, probably, has most of the stock. But this family-run place understands personal service and that sometimes a customer needs only half-a-dozen screws, rather than a jumbo pack of 200. We go here for the friendly service, a bit of a natter (the owner does enjoy putting the world to rights), and because if those long-cluttered dusty shelves at the back can’t yield what we want, they’ll order it for us. And because, at 7am, they – like us – are not yet ready to start the day’s business.